Responsible Consumerism : Atina's Insight

 Assalamualaikum w.b.t,     Today's post will be my reflection on week 11 of classes for MKTG 4312 (Responsible Consumerism). The first part of the chapter is on the nature of responsible consumerism. There are several types of consumption such as focused consumption, multi-input consumption, information snacking consumption, content-binging consumption, and time-shifted consumption. When it comes to the responsibility of an organization, Carroll's corporate social responsibility pyramid is often used to illustrate the responsibilities.  Source: AQA    The next part is on the green theory of consumption. There are 5 levels to the theory as taught by Prof. Suhaimi. The first level shows the lowest level of green consumption which is the green commitment while the fifth level shows the highest level of green consumption which is the green supply chain. Firms can use this level as a way to gradually apply green consumption in their organization. The next ...

 Assalamualaikum w.b.t,     In this post, I will be giving my reflection on the 10th week of classes for MKTG 4312 (Responsible Consumerism). The chapter is divided into three parts and the first part talks about public education. Currently, in Malaysia, public education doesn't exactly teach students about the importance of responsible consumerism. From my experience of studying in Malaysian public schools throughout my life, there isn't really talk on consumerism. While there was a 'Consumer Rights Club' in my high school, it didn't really have a good perception and students often joined it as a last result. It was often considered the 'random club' and students could not relate it to their life. To improve this, more programs on responsible consumerism should be conducted in schools.  With most foreign concepts, the way to make it mainstream is to market it in a way that will attract the target audience. This also applies to marketing responsible consumer...

 Assalamualaikum w.b.t,    This post is my reflection on the ninth week of classes for MKTG 4312 (Responsible Consumerism). The chapter is divided into 4 parts and the first part is on consumer organizations at global, regional, national, and local levels. At the global level, there is the Consumers International group with its headquarters located in London. The organization tackles issues all around the globe and not just in developed countries.  Source: Consumers International    Regionally, several organizations focus on a specific region. The organizations are ANEC and BEUC. Nationally, in Malaysia, several organizations are fighting for consumer rights protection. The popular ones are CAP, PPIM, and FOMCA. The next part of the chapter talks about consumer protection laws. As stated in a previous chapter, in Malaysia, consumers are protected by the Consumer Protection Act 1999 (Act 599).      The next part of the chapter talks about the ...

 Assalamualaikum w.b.t,     This post will be my reflection on the 8th week of classes of MKTG 4312 (Responsible Consumerism). There are 2 parts to the chapter and the first part is the vicious circle of growth. Circle of growth refers to a complex chain of events that reinforce themselves through a feedback loop. The vicious circle of growth leads to negative results while the virtuous cycle of growth leads to positive results. To better understand the concept, please refer to the picture below. The picture below illustrates the vicious and virtuous cycle of financing SDGs in developing countries.  Source: OECDiLibrary     The next part of the chapter is on the theory of consumption. The theory of consumption talks about consumer choice behavior as shown below. Consumer choice behavior dictates why customers will choose to consume a certain good or service. Some values of consumer choice behavior are functional values, conditional values, social ...

 Assalamualaikum w.b.t,    Today's post is my reflection on the seventh week of classes of MKTG 4312 (Responsible Consumerism). There are 4 parts to the chapter and the first part is on personalization consumption or otherwise known as private consumption. Private consumption measures the consumers' spending on goods and services. There are 4Rs to personalization, which are recognize, remember, reach, and relevance. The 4Rs are a way to personalize or alter the service to fit the customer's needs and demands. To recognize, the firm has to know the customer's demography and background to customize the service to the customer. In the second R which is remember, a service provider has to have a memory of the specific customer and what they like. The third R, reach, requires the service provider to be in contact with the customer to provide promotions and such. The last R which is relevance, requires the service provider to only provide content that is relevant to the custo...

 Assalamualaikum w.b.t,    Today's post is my reflection on the 6th week of classes of MKTG 4312 (Responsible Consumerism). There are three parts to this chapter, with the first part being about the social logic of consumption. The logic of consumption is the reason why we consume as we do. There are several logic to consumption such as efficiency, convenience, simplicity, and connectedness. To further increase understanding of this, let's talk about some examples. When choosing a rental apartment to live in, Isaac will choose the apartment closer to public transport as that will allow him to go to work conveniently. In the case of Isaac, the logic behind his consumption is convenience and connectedness. Next, Rina, when buying snacks at the supermarket, will often choose healthier snacks that have recyclable packaging. The logic behind her consumption is sustainability and health. As consumers, it is important that we are aware of the logic behind our consumption in orde...