Week 11: Responsible Consumerism Model

 Assalamualaikum w.b.t, 

   Today's post will be my reflection on week 11 of classes for MKTG 4312 (Responsible Consumerism). The first part of the chapter is on the nature of responsible consumerism. There are several types of consumption such as focused consumption, multi-input consumption, information snacking consumption, content-binging consumption, and time-shifted consumption. When it comes to the responsibility of an organization, Carroll's corporate social responsibility pyramid is often used to illustrate the responsibilities. 

Source: AQA

   The next part is on the green theory of consumption. There are 5 levels to the theory as taught by Prof. Suhaimi. The first level shows the lowest level of green consumption which is the green commitment while the fifth level shows the highest level of green consumption which is the green supply chain. Firms can use this level as a way to gradually apply green consumption in their organization. The next part of the chapter talks about the social logic of consumption, as discussed in the reflection for week 6. 

Thank you for reading this week's reflection. Comment down below on your stage of green consumption.