Week 10: Building Consumer Awareness

 Assalamualaikum w.b.t,

    In this post, I will be giving my reflection on the 10th week of classes for MKTG 4312 (Responsible Consumerism). The chapter is divided into three parts and the first part talks about public education. Currently, in Malaysia, public education doesn't exactly teach students about the importance of responsible consumerism. From my experience of studying in Malaysian public schools throughout my life, there isn't really talk on consumerism. While there was a 'Consumer Rights Club' in my high school, it didn't really have a good perception and students often joined it as a last result. It was often considered the 'random club' and students could not relate it to their life. To improve this, more programs on responsible consumerism should be conducted in schools.  With most foreign concepts, the way to make it mainstream is to market it in a way that will attract the target audience. This also applies to marketing responsible consumerism to the Malaysian public. 

    The next part of the chapter is on training and development to build consumer awareness. There are 4 approaches in training and development which are reactive, proactive, responsive, and strategic. Some methods of training and development are through simulations and web-based learning. In this digital age, advocates have to find creative techniques to build awareness. The benefits of training and development are the development of soft skills, team building, and personality development. 

   The last part of the chapter is regarding the role of social activism to build consumer awareness. This can be shown by the picture provided by Prof. Suhaimi. 

Thank you for reading. What do you think can be done to promote responsible consumerism in Malaysian public schools? Let me know down below.