Responsible Consumerism : Atina's Insight

 Assalamualaikum w.b.t,    Today's post is my reflection of the second week classes of MKTG 4312 (Responsible Consumerism). In classes, we discussed on consumer awareness which in my opinion is the first step to reach the responsible consumer mindset. Consumers can only make wise and informed decision through having awareness. While I believe that it is first and foremost the manufacturers' responsibility to ensure that consumers are aware of all aspects of the product that they are using, in reality that is not the case.     Manufacturers are prone to be less transparent on the possible dangers of their products as it could lead to lower profits. As a result, increasing consumer awareness becomes a burden that consumers must bear. Consumer awareness activists have the tough task of bringing awareness to other customers.     There are 5 stages to customer awareness which are unaware, problem aware, solution aware, product aware and most awar...

 Assalamualaikum w.b.t,    In today's post, I will be reviewing the first chapter taught in MKTG 4312 (Responsible Consumerism) which is as stated in the title of the post. During my registration of the subject, I initially chose to take this subject as I thought that it would be simple. After the first lesson, I felt happy because I realized that I made the right choice. Even though the subject is not as simple as I initially assumed, it is definitely interesting and important to learn.     The first topic talks about the existing consumption framework which is part of the linear economy. The linear economy starts with resource extraction and ends with resource destruction, value destruction and pollution . It's straightforward but involves massive waste of resources that might not be renewable or requires more resources to renew it. Responsible consumerism aims to promote circular economy which involves reusing, refurbishing, recycling and renewing th...